Sixteen firms on the Business Insurance Top 100 Brokers List use Smart’s client newsletters.
Why use business reply cards with your client newsletter?
Marketing professionals know the importance of using a “response device” in communications. It’s common sense, really—if you make someone an offer, they have to know how to contact you to take you up on it.
But what about those of you who use your Smart’s newsletter primarily for client communications rather than prospecting? Does using a business reply card (or any other response device) make sense for you as well?
We think it does. Whenever you send out your newsletter, you are providing news and information to your clients. As we all know, anything to do with insurance or benefits can be complicated and raise further questions in the reader’s mind. By including a business reply card with your newsletters, you give your clients a simple way to communicate with you, while the issue is fresh in their mind.
Smart’s business reply cards reflect the content of each issue. The questions on the response panel are keyed to the topics covered in each issue. This makes it even easier for clients to jot down what they would like to discuss with you—all they have to do is check a box. When you include a postage-paid permit on the address side, they don’t even have to hunt for a stamp—nothing could be simpler!
In all honesty, you’re unlikely to get many response cards back. However, simply including them is a thoughtful gesture toward your readers. It shows that you value their input and want to hear from them whenever they have questions—and not only at renewal time.
For more information on pricing, contact us at 1-866-762-7879
« SMART IDEAS »
Free marketing ideas: our newsletter for insurance agents and brokers, and real estate professionals...
« NEWSLETTER SAMPLES »
In creating our newsletters, we take readers—your clients and prospects— seriously. We respect their intelligence by providing useful, relevant information rather than marketing fluff and "sound bytes." The philosphy is simple: we provide great content and let you take the credit...read sample issues.
