Plain‑English Editorial Craft for Insurance Agencies

For more than 30 years, we’ve helped insurance agencies communicate with clarity and confidence. Our editorial philosophy was shaped through the four‑volume Insurance in Plain English series and continues today through IDL’s professional‑development publications.

Is Your Agency a Fit?

A 30‑Year Legacy of Clarity

Our editorial craft was forged through decades of writing for insurance agencies and refined through the Insurance in Plain English (IPE) series — four books that established our reputation for clarity, accuracy, and respect for the reader.

  • Volume I — Insurance Fundamentals in Plain English
  • Volume II — Property & Casualty Insurance in Plain English
  • Volume III — Life & Health Insurance in Plain English
  • Volume IV — Employee Benefits in Plain English

The IPE series expanded into modern technical subjects with AI in Plain English and Cybersecurity in Plain English, and continues today through IDL’s CPCU and professional‑development publications.

Editorial Services — Defined and Focused

We provide editorial services only. Our work is research‑driven, plain‑English writing tailored to your agency’s client demographics. Everything else — design, printing, email distribution — can be coordinated for an additional fee.

  • Custom newsletter content for your lines of business
  • Multiple versions per issue when your client base requires it
  • Editorial planning for each publication cycle
  • Plain‑English writing refined over three decades
  • Optional coordination with design, print, and email vendors

A Selective Editorial Partnership

We work with a select group of insurance agencies who value thoughtful, customized communication. If your agency prioritizes clarity, consistency, and professionalism, we may be a strong editorial fit.

Our minimum monthly editorial engagement is $500.

Is Your Agency a Fit?

If you value high‑quality, plain‑English communication and want an editorial partner who treats writing as a craft, we invite you to request a proposal.

Request a Proposal