The typical business has a client turnover rate of about 20 to 25 percent annually. Retaining 5 percent of these clients would increase profitability from 30-85 percent, depending on industry. Client newsletters help retain clients!
Smart's Insurance Bulletins
The worst thing that can happen in business is to be blind-sided by a development you weren't prepared for.
That's why smart insurance professionals read Smart's Insurance Bulletin and Smart's California Workers' Comp Bulletin. These weekly newsletters cover the California insurance marketplace from the perspective of a state capital insider. They provide early warning about what the insurance department, regulators and state legislators are up to.
You'll read the stories that leak from back-room conversations and "off-the-record" reports from legislative and industry sources that you won't find anywhere else. The whispers, the who-said-whats, the heads-up calls you should know about before they appear in the newspaper.
You'll also find out what your competitors are doing...how court decisions will affect your business...and what regulators are planning.
But don't take our word for it...
See what other readers have to say about Smart's Insurance Bulletin and Smart's California Workers' Comp Bulletin.
Click below to see a sample issue of Smart's Insurance Bulletin. (PDF)
August 22, 2008
August 29, 2008
Click below to see a sample issue of Smart's California Workers' Comp Bulletin. (PDF)
August 8, 2008
August 29, 2008
In creating our newsletters, we take readers—your clients and prospects— seriously. We respect their intelligence by providing useful, relevant information rather than marketing fluff and "sound bites." The philosphy is simple: we provide great content and let you take the credit...read sample issues.
