AI in Plain English — A New Guide for Insurance Professionals

Artificial intelligence is reshaping every corner of the insurance industry — from underwriting and claims to customer service, fraud detection, and even reinsurance. But most explanations of AI are either too technical or too hyped to be useful.

AI in Plain English cuts through the noise. Written specifically for insurance professionals, it explains what AI really is, how it works, and how it’s being used across the insurance value chain. Whether you’re an agent, broker, underwriter, or manager, this guide gives you the clarity you need to understand the changes ahead.

Learn more or order your copy on Amazon.

Want to break away from the Herd, yet market your services with trust and integrity?

Very rarely do you find an organization like Smarts Publishing that truly understands the industry they serve … I would confidently recommend James Whitaker and his publishing team to anyone but my competition!”

— Ryan Liabenow,Benzonia, Mich.

Why our newsletters are excellent marketing tools for insurance professionals like you:

Customized Content That Builds Authority

Your newsletter isn’t just filler—it’s a strategic tool that positions you as the expert your clients trust. We craft content specifically for insurance agents, ensuring your expertise is front and center.

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We Handle Everything Your time is valuable. That’s why we write, format, and send your newsletters via email, postal mail, or directly to your website. Just set your preferred schedule, and we take care of the rest.

Diverse Themes

Choose the right newsletter for your audience:

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Professionally Written

There’s no generic fluff—our newsletters are crafted by seasoned insurance writers with deep industry experience.

With Smarts newsletters you’re delivering expert insights, not shallow content.

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We provide brand new articles in every issue based on your clients’ current interests and trends. Or choose from our extensive content warehouse. Or your supply own content for a personalized touch.

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With our email newsletters, you get detailed engagement reports. See who opens your newsletter, what articles resonate most, and refine your mailing list for maximum impact.

Client-Centric Focus

People don’t want to be sold to—they want useful insurance information. That’s why our newsletters focus on helping clients make better risk decisions while reinforcing their confidence in you.

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Smarts is your trusted marketing resource. We pioneered the insurance newsletter over 70 years ago. Founded in 1954 by industry pioneer Art Smart, we’ve built a legacy of expertise, publishing more than 10,000 unique editions for agents and brokers nationwide.