For more than 30 years, we’ve helped insurance agencies communicate with clarity and confidence. Our editorial philosophy is reflected in the four‑volume Insurance in Plain English series and carried forward through IDL’s professional‑development publications.
We also specialize in creating custom, client‑ready newsletters written in plain English for P&C, Life & Health, and Employee Benefits.
Is Your Agency a Fit?Our approach writing insurance content was developed through decades of writing for insurance agencies and refined through the Insurance in Plain English (IPE) series — four books that established our reputation for clarity, accuracy, and respect for the reader.
The IPE series expanded into modern technical subjects with AI in Plain English and Cybersecurity in Plain English, and continues today through IDL’s CPCU and professional‑development publications.
We provide editorial services only. Our work centers on research‑driven, plain‑English writing — including professionally written client newsletters tailored to your agency’s lines of business. Everything else — design, printing, email distribution — can be coordinated for an additional fee.
We work with a select group of insurance agencies who value thoughtful, customized communication. If your agency prioritizes clarity, consistency, and professionalism, we may be a strong editorial fit.
Our minimum monthly editorial engagement is $500.
If your agency needs professionally written client newsletters — and you want an editorial partner who understands the insurance industry — we invite you to request a proposal.
Request a Proposal