September 2017   Volume 43, Number 9      


Nine Highly Salable Factors of Real Estate Property

The ability to distinguish a property as salable is an absolute must for brokers who want to succeed in the real estate industry. What comprises a salable property depends on what the buyer prefers.

While affluent homebuyers might peruse multiple vacation homes in the countryside, a millennial home buyer might prefer a unit in a metropolitan area. For instance, a buyer interested in an apartment or condo might pay attention to convenient amenities, such as an elevator or parking space.

Here are 9 highly salable factors of a property that you should know about for a faster close

  1. Every real estate deal involves working on legal documents. However, the extent of paperwork can make a property more difficult or even risky to sell. Make sure to verify the documents relevant to the property’s before you even advertise it for sale.
  2. Connect with buyers to make the property stand out from other postings in the MLS. Get to know the property so you can answer any questions that buyers may have.
  3. The geographical location of the property can be used as a salable factor when you consider how the property’s location serves the interests of your target market. For instance, a home in the suburbs may be the perfect getaway for a hardworking business person.
  4. Staging the property, or at least repairing structural problems that buyers can readily see, such as an old roof, can go a long way to help sell a property.
  5. Curb appeal and a spotless kitchen, especially one with up-to-date appliances and cabinets, can attract buyers.
  6. Increase the salability by adding a loft or rear addition to the property. If an extension cannot be done, get planning permission for buyers who may be sold with the knowledge that they can expand their square footage.
  7. Earn the seller’s trust and cater to their needs. At the end of the day, it is the seller who determines whether or not the sale will take place.
  8. It is the agent’s role to shift the seller’s mindset from what they want to what a homebuyer is willing to pay.
  9. A property has two price tags: the selling price that is to be agreed upon by the parties and the maintenance that the buyer will shoulder to keep the property up and running.

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In this issue:

The 10 Fastest Growing Cities in the U.S.

Automation Could Eliminate Real Estate Appraisal Jobs

Life Is Great for U.S. Homesellers

Los Angeles Ranks First as Best City for Global Real Estate Investors

Millennial Homebuyers Are Struggling

Millennials More Likely to Regret Real Estate Choices

Real Estate Startup Redfin Gears Up for IPO

Zillow’s Instant Offers Program Draws Ire From Real Estate Agents

Second Homes Sales Decline as Investment Sales Increase

Nine Highly Salable Factors of Real Estate Property


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