October 2017   Volume 43, Number 10      


Facebook Launches Dynamic Ads for Real Estate

Facebook just launched a new ad product designed specifically for the real estate industry. Dynamic Ads for Real Estate allows brokers to automatically promote their listings across Facebook, Instagram, and Audience Network placements. It also promotes listings to those who have searched for listings on a broker’s website.

Dynamic Ads for Real Estate can “leverage cross-device intent signals to automatically promote relevant listings from [a] real estate inventory,” without having to create unique creatives each time, according to Facebook. This should be especially important for real estate brokerages that have many different listings, or a high volume of listing changes.

As an additional bonus, says Facebook, advertisers never have to worry about the beginning or end of their campaigns, which can be left on so they reach the right audience at the right time on the right device. As with other Dynamic ads, this new addition is designed to work with the Facebook pixel and/or the Facebook SDK and App Events to automatically build the right audience to show ads to.

“Dynamic Ads for Real Estate is capable of always reaching the right people based on location, property price, size or other characteristics. Advertisers can also optimize their campaigns to focus on people who are more likely to take action — whether that’s to submit information, or something else,” according to Facebook.

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In this issue:

Commercial Real Estate Becoming More Vulnerable to Cyberattack

8 States With the Largest Housing Bubbles

20 ZIP Codes with the Highest Real Estate Returns

Banks Tightening Lending Standards for Commercial Real Estate in Q2

Facebook Launches Dynamic Ads for Real Estate

Nextdoor App Rolls Out Real Estate Listings

Robot Real Estate Agents to Sell Homes

U.S. Home Sales to Foreigners Surge by 49 Percent

What Real Estate Agents Need to Know About Zero-down Loans

Four Costs Homebuyers Often Forget to Factor Into Their Budgets


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