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October 2017   Volume 43, Number 10      
 

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Nextdoor App Rolls Out Real Estate Listings

Nextdoor, the social media platform for neighborhoods, is planning to roll out a real estate listing feature, which will showcase homes for sale in local communities.

The idea is to formalize behavior that’s been happening organically, suggests CEO Nirav Tolia. “These real estate conversations are already happening,” he said.

The feature is not only designed for homebuyers. It also aims to help users uncover changing real estate prices in their respective communities so they can evaluate price changes over time.

It is expected to bring in revenue for the company with real estate agents sponsoring the section. Tolia referred to it as Nextdoor’s second major monetization effort, increasing the company’s revenue streams beyond in-feed advertising.

While Tolia is reluctant to share user numbers, he expects at least 50 percent of the households in the San Francisco Bay Area will be using the platform by the end of 2017. He says the app’s demographic is 50 percent female, with $100,000 or more in household income.

Tolia expects Nextdoor to be in 85 percent of U.S. neighborhoods by the year’s end. The app is also available in Germany and Nextdoor wants to expand into India, Japan, and Brazil.

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In this issue:

Commercial Real Estate Becoming More Vulnerable to Cyberattack

8 States With the Largest Housing Bubbles

20 ZIP Codes with the Highest Real Estate Returns

Banks Tightening Lending Standards for Commercial Real Estate in Q2

Facebook Launches Dynamic Ads for Real Estate

Nextdoor App Rolls Out Real Estate Listings

Robot Real Estate Agents to Sell Homes

U.S. Home Sales to Foreigners Surge by 49 Percent

What Real Estate Agents Need to Know About Zero-down Loans

Four Costs Homebuyers Often Forget to Factor Into Their Budgets



 


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