Facebook Announces New Features for Home Sales
Facebook announced that the company is expanding its real estate listings section on its Marketplace, which is Facebook’s attempt to take on other e-commerce platforms, Craigslist and eBay.
“Marketplace is a popular place for people to look for a home to rent. Now that we’re adding listings from Apartment List and Zumper, people can search even more options in the U.S. to find a place to call home,” Bowen Pan, product manager at Facebook, said in a statement. “First with vehicles and now with housing rentals, we’re partnering with businesses to bring more ease and convenience for consumers.”
According to information provided by Facebook, since the beginning of 2017, search volume in the Marketplace tab has grown globally by 300 percent. Facebook currently permits individual homeowners to list their homes for sale on the Marketplace. Right now the feature is only available via the mobile app in the U.S. The current phase of the rollout includes custom filters for location, price, bedrooms, bathrooms, rental type, square footage, dog/cat friendly; along with the ability to upload 360-degree photos for individual rental listings.
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