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March 2018   Volume 44, Number 3      
 

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5 Tips for Improving Your Real Estate Sales Blog

Most real estate agents understand the importance of maintaining a blog as a way to drive traffic to their websites, to establish authority and more. However, it can be challenging to come up with worthwhile topics. Here are 5 tips for improving your real estate sales blog to help you get better results.

  1. Think Seasonally Consider themes associated with the current or upcoming season. You can incorporate local information into seasonal posts, such as summer road trip ideas. This shows your brokerage is in touch with what is happening in your clients’ lives.
  2. Inspire Your Audience
    Real estate can be a dry subject to write about. Come up with ways to inspire your audience. Write posts that showcase your location as a place with a lot to offer. Write about the highlights of the local scene and local culture and what visitors or people moving to your area can expect to enjoy.
  3. Choose a Clear Focus and a Descriptive Headline
    Choose a broad topic and then narrow it down to a specific point or focus. For example, a cross-country move might be a general subject, but then get specific with a discussion of the challenges of a cross-country relocation with kids or pets in tow. Make sure you use an engaging headline that signals for readers exactly what the blog post is about. Readers do not have the time or patience to decide whether or not they would like to read a post. This is why descriptive headlines pay off in setting the tone for readers —not to mention building website traffic. Focused headlines also help you avoid topics that are too general. Generalized headlines may cause people to feel they will be overwhelmed with too much information. Or they my think your post is not on point enough for their needs.
  4. Don’t Stick to One Format
    You should experiment with different post formats. While tutorials might work well for one segment of your audience, others might prefer to read hyper-localized content about what makes your city unique. Taking a diverse approach helps readers access material that matters to them and highlights your firm as a business in the know.
  5. Build Trust Instead of thinking about what you like to read, focus on what your readers want to read. People reading your blog are often searching for information they need to buy or sell a home or to make the decision to move. You can gain trust from your audience by helping them feel more confident in your firm’s expertise.

 

 

 

 

In this issue:

A Plague of Million-dollar Homes Haunts U.S. Real Estate

Millions of Americans Can’t Afford Their Rent

Home Prices Are Set to Soar This Year

Home Equity Hits a Record High and Here’s What Homeowners Are Spending It On

Four Growth Areas for Homebuilding in 2018

Consumers Shouldn’t Expect to Move This Year

Climate Change Could Start Playing a Bigger Role in Real Estate Prices

Citigroup Says California and New York Homeowners Could See Taxes Increase By As Much as $3,000

10 U.S. Cities Where Homeownership Is Increasing

5 Tips for Improving Your Real Estate Sales Blog

 


The information presented and conclusions within are based upon our best judgment and analysis. It is not guaranteed information and does not necessarily reflect all available data. Web addresses are current at time of publication but subject to change. Smarts Publishing does not engage in the solicitation, sale or management of securities or investments, nor does it make any recommendations on securities or investments. This material may not be quoted or reproduced in any form without publisher's permission. All rights reserved. ©2017 Smarts Publishing. Tel. 877-762-7877. smartspublishing.com