Homesnap Raises 14 Million for Real Estate Intelligence
Rockville, Maryland-based Homesnap has seen many changes since its days as a consumer-facing app for displaying information about local homes by taking a photo. While the app still currently works this way for prospective buyers, these days the company has shifted its focus towards U.S. real estate agents. Close to 75 percent of agents are reportedly using it.
The platform delivers hard-to-find data that helps real estate agents perform their jobs better — and are willing to pay for it.
In a demonstration of confidence about its new direction, Homesnap has raised $14 million. This brings the total amount raised by the company to $32 million, including prior funding from Revolution, the venture capital firm started by AOL co-founder Steve Case.
Homesnap has registered roughly 400,000 real estate agents who use its services to find out things like how long a home has been on the market and which agents are currently associated with the property. The real draw for agents is real-time MLS listings that make it easier to match buyers and sellers.
“It’s become a real hit with the industry,” CEO John Mazur told TechCrunch. “We’re building a mobile operating system for agents.”
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