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November 2018   Volume 44, Number 11      
 

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How to Create Real Estate Signs That Sell

Signs are one of the most effective marketing tools in a real estate agent’s arsenal. Real estate signs express something about the agent and their residential or commercial real property business.

Here are some tips on how to create real estate signs that raise awareness, start conversations, and help agents sell real estate.

Real Estate Sign Styles

Much like businesses and properties, real estate signs come in a variety of typical styles including:

  • Frame signs constructed of metal frames enclosing the sign, with single and double rider options;
  • Light weight H-frame signs with an H-shaped wire frame suitable for temporary signs;
  • Colonial post signs that use a sturdy, inverted L frame made from wood with a sign suspended from it, an ideal choice for residential properties for sale;
  • A-frame signs that are portable with a “sandwich board” style to draw attention to events such as open houses;
  • Feather flags made from a tall, flexible frame with a narrow fabric flag that flutters in the breeze to attract attention; and
  • Vinyl window clings that have a non-adhesive film that sticks to window glass, making them an excellent choice for commercial buildings with large glass windows.

Branding the Business

Every real estate sign should bear the company’s color logo to make it memorable to consumers. You want people to instantly recognize your business by the colors and logo. Build trust and familiarity with a consistent visual presence on all signage.

Signs must be created per the state’s legal requirements, and include information such as the name of the company and broker, and more. Check your state department of business and professional regulation for details.

Reading the Sign

To ensure everyone can read your sign from a distance or a moving car, use popular easy-to-read fonts. Viable options include Verdana, Trajan, Futura, Helvetica, and Garamond.

Readability and elegance is enhanced by using plenty of white space. Mark Winter of IdentityPR says, “The empty space surrounding text and graphics is just as important as other design considerations.

There is a tendency to want to “fill up” the available area with as much copy as possible. But when text is crowded, it’s harder to read. Thirty to forty percent of the sign’s face area should be left as white space for optimal readability.”

Color Choices Matter

Smart color choices make a sign stand out from the crowd. Use contrasting colors to your brand color. The most prominent color should be your brand color, then add visually pleasing combinations. Real estate signs are a powerful advertising tool. The right signage can boost your business brand and generate more leads.

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In this issue:

Trump Tariffs Expected to Hit U.S. Home Builders Hard

10 Cities Account for 33 Percent of Total Value of U.S. Residential Real Estate

July Foreclosure Starts Up in 44 Percent of U.S. Real Estate Markets

Home Builder Confidence Remains Steady in September

Housing Market Warms Up to Buyers

Mortgage Rates Reach 6-Week High

Most Property Markets in the U.S. Have Recovered from Housing Crash

Toll Brothers Reports Strong Demand for Homes Across the Country

Vacation Rental Buyers Look for Profits Over Pleasure

How to Create Real Estate Signs That Sell

 


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