Guidelines for Company Social Media Use
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- The Internet is not anonymous, nor does it forget. Everything posted on the web can be traced back to its author.
- No clear line between your work life and your personal life exists. Always be honest and respectful in both capacities.
- Avoid posting or linking to any materials that are defamatory, harassing or indecent.
- Do not promote personal projects, or endorse other brands, causes or opinions.
- Respect third-party copyrights.
- If you must post a personal opinion, clearly state this does not represent the opinions of the business. Do not post confidential or proprietary information related to the business or its clients. Always adhere to your clients’ policies and procedures for confidentiality and social media.
- Do not pad your own statistics. Do not create anonymous or pseudonymous online profiles to pad link or page view statistics. Do not comment on your own or others’ posts to create a false sense of support.
- Always track back. When reposting or referencing a post on one of your business’ online sites, provide a link to the original post or story.
- Identify yourself. When relevant, identify your affiliation with the business and your area of concentration.
- Do not pat yourself on the back. Do not post self-laudatory statements regarding your work or that of the business.
- Do not post statements regarding the quality of your work or of the business.
- Do not promote successes. Don’t report business results or outcomes or use words like “successfully,” “favorably,” “won” or “prevailed” in describing your business representations.
- Do not return fire. If you find a negative post or comment about your business or yourself, do not counter with another negative post. Instead, publicly offer to remedy the situation through positive action.
- Do not offer or appear to offer legal advice, professional expertise or to form client relationships using social media. Formation of these relationships must be done only through your business’ regular procedures to avoid conflicts and other ethical problems.
Source: FDIC’s Office of Minority and Women Inclusion (OM WI). (Edited for space.)
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