title
May 2018   Volume 44, Number 5      
 

1

RE/MAX Set to Launch Marketing Automation Tools for Agents

RE/MAX has announced a new service for RE/MAX agents: Design Center Automation. The service offers an easy way for agents to leverage marketing opportunities for their listings, helping them to attract more leads and referral business. The new tools are a follow-up to a refresh of the RE/MAX brand in August 2017.

“Design Center Automation ensures that we can reinforce the new brand across every print, digital and social media customer impression,” says Pete Crowe, Executive Vice President Business and Product Strategy at RE/MAX.

Design Center Automation delivers fully branded marketing packages to agents every time they take a new listing. The automation tool triggers around four major listing events: Just Listed, Open House, Price Reduced, and Just Sold. Agents can distribute the materials as-is or modify them using the Design Center. In addition, Design Center Automation delivers automated marketing packages for RE/MAX luxury listings using designs that are uniquely branded for The RE/MAX Collection.

“Outstanding technology is at the core of automation,” shares Renwick Congdon, CEO of Imprev. “It takes a robust platform to combine the volume and complexity of real estate data into multiple marketing workflows that then generate meaningful campaigns customized to each RE/MAX brokerage.”

Design Center Automation will generate over 2.9 million unique marketing pieces for active listings once it fully launches this year, according to Congdon.

[return to top]

 

 

 

 

In this issue:

2019 Federal Budget Housing Outlook

2017 Homeownership Rate Increased Despite Shortage of Homes

RE/MAX Set to Launch Marketing Automation Tools for Agents

First U.S. Real Estate Deed Recorded Using Ethereum

NAR Cheers Dodd-Frank Reform

More Homebuyers Bidding on Homes Sight Unseen

Millennials Most Active Homebuyer Group

Homesellers Spy on Prospective Buyers During Open Houses

Home Depot Donates $50 Million to Reduce Home Construction Shortage

Low-cost Tips to Improve Curb Appeal



 


The information presented and conclusions within are based upon our best judgment and analysis. It is not guaranteed information and does not necessarily reflect all available data. Web addresses are current at time of publication but subject to change. Smarts Publishing does not engage in the solicitation, sale or management of securities or investments, nor does it make any recommendations on securities or investments. This material may not be quoted or reproduced in any form without publisher's permission. All rights reserved. ©2017 Smarts Publishing. Tel. 877-762-7877. smartspublishing.com