Amazon Expands into Real Estate with Amazon Experience Centers
In recent months, Amazon has expanded into real estate in several ways. For its most recent attempt at increasing the company’s influence on the real estate industry, Amazon announced it has partnered with Lennar, the country’s largest homebuilder, to launch what it calls “Amazon Experience Centers.”
The “Experience Centers” will serve as showrooms for Amazon’s smart home products. Instead of building stand-alone showrooms, Amazon will outfit Lennar model homes with Amazon gadgets.
The partnership with Lennar will help people learn how an Amazon-enabled smart home can function, says Nish Lathia, the general manager of Amazon Services. Consumers will be able to test out voice-controlled smart home devices, learn how to automate deliveries of physical products, and order home services through Amazon, says Lathia.
“We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services,” Lathia said.
Experience Centers are already open in Lennar model homes in Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle, and Washington, D.C. The companies plan to open additional locations in the near future.
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