Smart's Publishing Testimonials:

Real Estate Digest Testimonials
Insurance Client Newsletter Testimonials
Smart's Insurance Bulletin Testimonials

Real Estate Digest Testimonials

Testimonials from just a few of the hundreds of satisfied real estate professionals who choose REAL ESTATE DIGEST as their custom client newsletter to stay in touch with their clients and prospects.

I wanted to send you a note to express our happiness and satisfaction with Real Estate Digest. It has proven to be a very valuable tool for getting us in the door at real estate offices and mortgage companies. All of our marketers and closers have monthly assignments to hand-carry the newsletters into the area offices. We actually get calls from our clients when they have not received their newsletter.

A few years ago, I received a call from a realtor thanking me for the newsletter. He said that he had a client who was having trouble evicting bad tenants from his rentals. Apparently there was an article in that month's newsletter dealing with tenant evictions and it referred the reader to other sources for more information. This realtor went to those other sources and found enough information to be a great help to his client, saving him thousands of dollars. It made the realtor look like a hero to his client and it made us look like a hero to the realtor.

Other title companies give away donuts and cookies; we give away information that actually helps our clients with their business. Thanks for your help!

--Mark R. Bischoff, Director of Marketing
Mountain View Title and Escrow Co., Salt Lake City, Utah

"Real Estate Digest promotes our image as a helpful organization--it gives agents valuable information they can't get on their own. They read it, and they respect us. It's a great way to keep our name in front of our market."

--Cheryl Ringer, Marketing Representative
Republic Land Title Corp., Fenner, La.

"We know Realtors read it, because they've given us very positive feedback. They want to keep up with trends and rapid changes in the market, and Real Estate Digest is one of the few ways to provide really useful information."

--Ty Robeck, Marketing/Development Manager
First American Title Co., Albuquerque, NM

"A newsletter is the easiest and best way to put our name in front of prospective and current clients. We considered producing and printing our own newsletter, but discovered it was twice the cost of Real Estate Digest."

--Mike Holden, Vice President
Guaranty Land Title, Columbia, Mo.

Insurance Client Newsletter Testimonials

We are proud to count among the firms who use our newsletters many of the most successful regional and national firms in the country. Many of these firms have been our clients for many years. They are successful not because they use Smart's client newsletters; they are successful because they have a business strategy that promotes image, service and value. Our newsletters communicate this commitment.

Here's what some of our clients say about our products:

They're impressive: "The first time I saw the Employee Benefits Report newsletter, it was really impressive. I've had good reviews from clients. My staff just loved it. The information was up to date and well-written. It was more than I expected."

--Ken Kitchen
Ken Kitchen & Associates, Austin, Tex.

They're easy and flexible: "The thought of creating from scratch a regular-scheduled customer newsletter, complete with industry updates and relevant articles as well as my insurance brokerage firm's news, is daunting. If I didn't have Smart's Publishing to rely on for the researching, writing and laying-out of our Insurance Buyer's News newsletter, all my time would go toward its production.

What I like most is its flexibility; I can include as many or as few articles and pictures of my own as I want. If my company has news or an event that I'd like to share with customers, then I can customize our newsletter with self-written articles. Or I can leave it entirely up to Smart's Publishing to produce my company's newsletter, and it's sure to include timely information that is valuable to our customers."

--Christina MaGee
Higginbotham & Associates, Fort Worth, Tex.

They're informative: "We've been a Smart's client newsletter customer for over ten years. We find the newsletters to be very informative. They provide a great way to touch base with our clients and prospects. I'm a firm believer in sending them to clients because when they read about the coverages they need, they call us to get them."

--Van Maroevich
MOC Insurance Services, San Francisco, Calif.

They may even make you a hero: "One of my commercial client's wife has been sick with an undiagnosed ailment for several years. Your newsletter from last spring addressed the mold issue. The daughter of my client who works in the business happened to read the article. She wondered if perhaps there might be some connection between mold and her mother's condition. She called the number in your newsletter and was referred to a consulting firm in Nashville, TN. The consulting firm visited the residence and tested for mold ...sure enough the home they had moved into a few years ago had duct work that was infested with aspergillis mold. They have revamped the duct work, installed filters and decontaminated the residence. The spouse's health is much improved. I am a hero!

Same issue, second case. We insure a remodeling contractor that called after reading the mold issue. He redid his procedure for installing bath vent fans because of his concern over mold. All are now vented outside the home instead of the attic!

We do a lot of direct mail to prospects. Gail keeps extra copies for these direct mail pieces. We think they turn ordinary issues in to extraordinary issues and they do it in a professional manner. I chose your newsletter after looking at a number of newsletters which gave charming but useless information. For instance, the last thing my commercial clients want is a recipe no matter how pretty the graphics!

I recently hired a new producer. He asked me to visit a large account with him that was handled by one of the large alphabet houses. We prepared a notebook with our resumes, our company brochures and of course, the newsletter. I can't say the newsletter was the main reason we wrote the account but it may have been the tipping point. It certainly enhanced our credibility.

Every issue goes on the website. Finally, the thing I like best are the return cards. So far they have not snagged a big fish but they will one day, I am confident!"

--Chester A. Butler
The Butler Co., Nashville, Tenn.

They're relevant: "We find the content of your Employee Benefit Report to be quite relevant to current events, comprehensive in scope and succinct in its presentation."

--Vincent P. Benitez, RHU, CSA
Thoits Insurance Service, Mountain View, Calif.

They address the real needs of business owner/managers: "What we have appreciated most about the Smart's newsletter is the content of the articles. Instead of easy, mundane topics that fill most newsletters, this publication addresses the real needs of the business owner/manager, even if the topics are complicated and/or controversial."

--Christopher J. DeLorey
Telamon Insurance Network/MAFS, Inc., Newton, Mass.

They're professional: "We've been very pleased with the professionalism of the Insurance Buyers' News newsletters. They allow us to keep our name in front of existing customers and prospects by providing useful risk management and insurance information that can be utilized in their business."

--Scott Crawford, Senior Vice President
J. Smith Lanier & Co., Atlanta, Ga.

They get passed along: "My clients not only read the newsletter carefully, but I was surprised to know that they often circulate it to employees."

--Chase Corey
Carey Benefit Associates, Alpharetta, Ga.

They're attractively designed and printed: "Just got the March newsletter. Beautiful. We are so pleased with the product!"

--Elaine Gentry
Beach and Gentry Insurance Agency, Murfreesboro, Tenn.

They keep your firm top of mind: "It's a great way to get your name in front of clients. If people constantly see something, that's a way to make them always think [about you] in regards to all their needs."

--Linda Radcliffe
GCG Financial, Bannockburn, Ill.

They help you get noticed: "We send it to all of our clients and we use it as a marketing piece for prospective clients, saying it’s a service we provide. People get inundated. By having the option to mail something with a handwritten note on it and in our own envelopes—which is what we do—it looks nice when we send it out..."

--Jim Fede
Innova Plan Strategies LLC, Charlotte, NC.

Smart's California Insurance Report Testimonials

Here are some of the things that leaders in the insurance industry have to say about Smart's news bulletin for insurance professionals:

Especially valuable during this period of rising angst over work comp coverage and cost: "Work comp is one of the most arcane political issues in existence, both in financial terms and political ones. I have followed this issue in California for the past quarter-century and continue to do so in my daily newspaper column. I find the Smart's California Workers' Comp Bulletin to be very useful in monitoring events and trends and helping me decide when to jump back into the issue. It's especially valuable during this period of rising angst over work comp coverage and cost. And I have quoted the bulletin on several occasions."

--Dan Walters, Columnist
Sacramento Bee, Sacramento, Calif.

They're invaluable for keeping informed: "Smart's Bulletins provide timely, encapsulated information regarding the current state of affairs in the insurance industry. We find them to be an invaluable tool in keeping informed and abreast of the happenings in our ever-changing and evolving industry and have subscribed to these bulletins for well over ten years."

--Carole Burkhard, AAI
Driver Alliant Insurance Services, Inc., San Diego, Calif.

More interesting: "I think your newsletter is much more interesting than most insurance publications because you are more selective in the topics you choose. It's a quick way to get an overview of significant issues in the insurance industry."

--David M. Axelrad, partner, Horvitz & Levy, Encino, Calif.

Excellent reference tool for industry insiders: "Smart's is an excellent tool for an industry insider to stay informed on important regulatory, legislative and legal developments in the insurance industry."

--Cary Cheldin, President
Crusader Insurance Co., Woodland Hills, Calif.

A great source of information: "I really enjoy you guys. It's a great source of information. I think it's great for brokers trying to figure out where the market is headed and trying to provide intelligent information for their clients."

--Joe O'Brien
Pan American Underwriters

Helps readers keep up: "As the WCIRB actuary from 30 years ago, I enjoy keeping up with the California WC scene through your Bulletin."

--David Skurnick
St. Paul, Minn.

Yes, I'm ready to order Smart's California Insurance Report : Order

NEWSLETTER SAMPLES

In creating our newsletters, we take readers—your clients and prospects— seriously. We respect their intelligence by providing useful, relevant information rather than marketing fluff and "sound bytes." The philosphy is simple: we provide great content and let you take the credit...read sample issues.